Social media lead generation is a critical part of every marketer’s digital marketing strategy. With over 2.4 billion active social media users, all your prospective customers can be found on these platforms. With these figures increasing exponentially, promoting your business on social media can significantly increase your brand reach.
The realm of social media is constantly evolving and so are the trends. Platforms like Facebook, Instagram, TikTok, Snapchat, LinkedIn, Pinterest, YouTube, Twitter, etc. have their unique USPs and draw audiences of their niche. Social media marketing is all about meeting your target audience and interacting with them to increase your brand awareness.
Before we dig deeper, let us understand the benefits of Social Media for your business.
Enhance your brand awareness
Your absence on social media makes you miss the golden opportunity of reaching out to thousands of potential customers. The platforms are known to boost brand awareness by driving up content engagement. Engagement metrics like shares, likes, comments, reposts, and retweets increase your business’s brand awareness and reach.
Promoting your products and services on social media is an excellent way to bring traffic, boost conversion, generate leads, and increase sales of your business. Create niche content for your users and include exclusive offers that are lucrative enough to bring the audience to your site.
Foster customer relationships
Building strong customer relationships is essential to creating a long-lasting brand memory. By engaging and connecting with their social media followers, businesses can make an impact on the audience. Reply to their comments, respond to their queries, and interact with them through posts, to build trust and show how their opinions are valued.
Social media provides an excellent avenue to know how your competitors are performing and interacting with their audience. A business can learn a lot of valuable lessons by following their competitors online – their social media content strategy, promotional campaigns, customer interactions, ad campaigns, etc. Being at the top of things and knowing your competitors well can set the tone for success in social media.
How to get more leads on social media?
Optimize your channel
Nobody likes buying from a brand with a poorly-maintained profile that is incomplete, inaccurate, has spammy promotional content, and has zero interactions. An essential aspect of your lead generation process is building trust with your audience. Building a strong social persona allows you to do just that.
Building a strong and relatable social profile has many aspects to it. Let us note the top few:
- Write an “About us” part that is relatable
- Use an easily recognizable and clear profile photo that justifies your brand identity
- Use clear and precise contact information
- Improve your CTAs
- Interact and engage with your audience (P.S: do not ignore the negative comments)
- Do not leave your profile dormant for long
- Don’t spam your audience with inconsistent or too much promotional content
- Build relationships with the right people
Create compelling content
Content is king – even in social media.
The attention span of the audience is reducing and everyone on social media is competing for the coveted customer attention. Images, copy, CTAs, everything needs to be crisp, clear, and to the point. Compelling copy that motivates shoppers is an important aspect of lead generation.
Buyers will shop from your store only when they connect with your content and find a compelling reason to shop.
As a brand, you can also leverage user-generated content created by your followers on social media. This is organic content that is highly relatable to other customers and demonstrates trustworthy social proof.
Connect with “like-minded” audience
Not everyone on social media is your audience. Connecting with anyone and everyone has more demerits than an advantage to your social media persona. Why is it a disadvantage to your brand? Because to convert customers to leads – it is important to find common ground with the audience that is likely to convert.
Building quality relationships is important to convert customers into leads. Common ground is an important conversation starter when you reach out to them actively. A like-minded audience is more likely to be invested in your brand and services and has higher chances of converting into customers.
Allow people to make in-app purchases
Most social media platforms today come with the choice of shopping directly from the posts. Shoppable posts are a big boon to brands looking to reduce the purchasing steps and increase customer convenience.
It reduces the multi-step processes and is a huge leverage for brands. Facebook allows business owners to list products under the “shop” section of the Facebook page which is easy to set up and purchase directly from the site. On Instagram, merchants can tag products on their posts to help customers shop directly from their feeds.
Thanks to these features, customers now have the luxury to skip the long checkout process and finish their purchase in a few easy clicks!
Use paid ads to gain traction
The organic reach of brands is continuously dropping due to the ever-changing social media algorithms. To stay on top of this and maximize reach and revenue, brands can use paid ads to promote their products and services. It increases the likelihood of people seeing your content, thereby leading to more sales and brand awareness.
You can target your specific demography and make sure that your ad reaches the intended audience. By being specific with the location, age, interests, etc. brands have the opportunity to reach their niche audience. By using photos, videos, or stories, paid ads are surely worth the investment for brands looking to reach potential customers.
Social media is a great tool in this age to promote your brand and accelerate sales. Using the right strategy, being upbeat with trends, and these tips can surely bring a difference to your social media lead generation strategy.
Citytech helps your online business to stay ahead of competitors by complying with the latest Search algorithm updates so that you gain lifetime brand equity.