Mobile is drastically taking over the desktop and the time people spend on their mobile is seeing a gradual growth. Businesses are increasingly looking at providing more engaging content on mobile to gain a competitive advantage.
By 2020, the number of smartphone users is projected to reach 2.87 billion. 62% of users access the internet using their mobile phones.
If you own an online business, then it becomes all the more important to create a mobile app to reach your audience in a more personalized manner. Having a mobile app can help a business significantly by:
- Augmenting the revenue by increasing sales and introducing a new revenue stream
- Increase your brand awareness
- Build engagement for your audience
Mobile apps are expected to generate $189 billion in revenue by 2020. 49% of people open an app 11+ times each day.
But launching a mobile app can be an exhausting process due to the high costs involved, manpower required, complex project management, allocating months of time, and other problems one might encounter along the way.
Read on to know the most important steps of developing a Mobile App:
- Sketch your App idea
The first step towards creating a mobile app is having a clear map of the objectives you want to achieve by developing this app. Identify the problem you want to solve with this app, your ideal user base, and how your app can function to solve this problem for your users. Analyze your audience and reflect on whether your app will solve their problems or provide additional resources that your online store might not be providing currently. The most common impacts that a mobile app can create are increased ROI, better productivity, more customers, more brand awareness and social exposure. Think of the features that you want your app to have, remember that the goal is to be simple and de-clutter as much as possible. Once you start focusing on what you require the most, you speed up your app development process.
- Do some Market Research
Before handing over the app development process to the technical team, do thorough market research to identify:
- Potential users
- Competitors offering the same solution as you propose
- What is a successful business model for this app to work?
Complete research should also identify if there are any mistakes that your competitors are doing and you can avoid repeating. Finding and curating these insights will serve to be very crucial in the coming months when you actually start developing the app.
- Create App Mockups
Before creating an app, it’s better to create a few mockups for a rough sketch of the app’s layout, user interface (UI), etc. The mockups usually do not have finalized UI, color scheme, exact positioning of UI elements. A mockup app should also give an idea of navigation and workflow. What are the buttons and their functionality, is it flowing in a coherent stream or users might get confused. These important aspects can make or break your app. The buttons should be smartly defined and make users reach their desired way with minimum steps and zero interruptions. This mockup will also serve as a go-to point for the technical team or in some cases the investors if you are pitching the idea to them. Having a clearly defined mockup app will make the business goal clear and easier to realize.
- Create the app’s Graphic Design
- Build the Landing Page
- A crisp headline at the top
- Brief introductory paragraph or a short explainer video
- A strong Call to Action button
- App features and benefits
- The landing page is the first thing that users interact with first when using your app. Hence, ensure that it is the best thing they witness.
- Test your App
- Launch the App
- Market it to the users