Magento is one of the fastest evolving eCommerce platforms in the world and is the preferred choice of countless online retailers. Some of the largest brands in the world like Nike and Ford have opted for Magento as the eCommerce platform which proves how popular it is amongst the online community.
Once you have figured out the core functionality of your Magento store it is now important to expand the customer experience and increase sales of your business. To do so, there are several extensions available on the Magento Marketplace with the objective of increasing the functionality of your business.
With the Magento Marketplace, you can easily browse and filter for relevant extensions designed to increase the functionality of your website. However, it can be a daunting task to look for the relevant plug-ins that can help your website. However, there are a few criteria you should consider before settling on the extensions for your Magento store.
Free Extensions vs Paid Extensions
While it may seem feasible to choose a free extension, it is important to note that free extensions also come with a subscription plan. So, factor in the time required by the developer to integrate the plug-in and the expense to maintain that solution. Sometimes, even a free extension may cost more in the longer run.
Look for extensions that have great user guides and installation documentation to save on development time and headache. It is also wise to check the support information on the vendor’s website and check the responsiveness of the vendor. A bad support team or delayed response time can put your website in jeopardy.
Using outdated technology can harm your online business and make it lose to competitors. Magento is constantly evolving its eCommerce platform so it makes sense that the extensions that you choose to come with regular updates and bug fixes.
These extensions are developed for boosting various functionalities of your website like increasing sales, flawless customer support, improving SEO settings, payment gateway integration, boosting marketing efforts, etc. Let’s take a look at each category.
- Google Tag Manager by Mageplaza
- MageWorx SEO Suite Ultimate
- Magento 2 Live Chat Extension by LandofCoder
- One Step Checkout (FireCheckout) by Templates Master
- Order Manager by IWD Agency