Use Skilled Digital Marketing Solutions to Maximise Your Online Potential

Site URL: https://cardiffpark.com/

Target market: US

Challenge

When we undertook this project, this was a brand new site for the Financial and Wealth Management Services for the US individual investors. Shaping their search intent with their niche services keywords across search engines was the main objective. Developing organic visibility in searches was one of the challenges, too. Citytech helped in the designing and development of the site with SEO in mind and turned it into an SEO-friendly site properly before initiating seo.

The key competitive target Keywords were:

• Passive and index portfolio management
• Does Passive Investing Work
• Passive investing vs active investing
• Passive investing bubble
• Penefits of passive investing
• Is active investing better than passive
• What are the pros and cons of passive investing
• Dangers of passive investing
• Passive index funds
• Passive mutual funds
• Passively managed mutual funds

Ranking for these high-value queries was crucial to attracting informed, investment-ready users.

Approach:

Citytech’s skilled SEO team provided the benchmark reports to the Managing Directors as a first step. After that, we started with Google Accounts set up, On-Page Optimization strategies like Meta tags, image tags, header tags customization, Social media sharing, Blogging, Press releases, etc., with directory submission.

Results:

The site has had a huge increase in sales queries and traffic. The client is very happy with the results and has given Citytech’s SEO services rave reviews. All competitive keywords are on Google, Yahoo, and Bing’s first page of search results.

Site URL: https://theunlockingcompany.com/

Target market: Global

Challenge

When The Unlocking Company partnered with us, they faced an extremely competitive digital landscape. More than 10.6 million phone unlocking websites appeared on Google search results, making it extremely difficult for a new brand to stand out.

As a newly launched website, the platform had no existing authority, no historical search visibility, and highly competitive target keywords, all of which made ranking on Google’s first page an ambitious challenge. Achieving early discoverability required a strategy deeply rooted in technical precision and SEO-focused development.

Approach:

We started the On-Page Optimization by optimizing the meta tags, header tags, content writing, blogging, Press releases, etc.

Results:

Within a short period, the website began gaining visibility across global search results:

• Multiple target keywords now appear in Google search listings
• Several high-intent keywords have achieved Page 1 rankings
• Overall site visibility and organic impressions have increased steadily

Thanks to a strategic SEO-focused launch and ongoing optimization efforts, The Unlocking Company successfully established its presence in an extremely competitive global market.

Site URL: https://www.targetsportsusa.com/

Target market: USA

Challenge

Target Sports USA, a leading online ammunition retailer, faced a unique and complex SEO challenge: Google imposes strict limitations on ranking and validating content related to ammunition and firearm-related products. This made organic visibility highly competitive and technically constrained.

The client’s primary goal was to appear prominently on Google for ammunition-related searches and attract high-intent traffic. However, due to the restricted nature of the industry, standard SEO methods were not enough. Every keyword, content asset, and optimization effort needed to be aligned with Google’s policies while still achieving visibility for niche, high-value search queries.

The complexity of the ammunition market – limited keyword authentication, strict compliance rules, and niche buyer intent required a highly precise, strategic approach.

Approach:

For this project, the SEO experts of Citytech prepared and presented the objective right from the initial discussion. We did the verification, competitive analysis, and keyword research, and set up the Meta tags, content, and Header tags customization and Google Authorship Markup. After that, we started sharing on social media, directory submissions, blogging, press releases, etc.

Results:

The site is now going through a successful turnover with good conversion rates. The Google search authentication could not obstruct the traffic rate anymore. Most of the keyword searches show the site on the first page of Google search results.

Site URL: https://www.is-t.net

Target market: USA and worldwide

Challenge

In a highly saturated digital landscape dominated by IT infrastructure, network design, and managed operations providers, IS-T struggled to stand out on search engines. Google’s search results were already filled with established competitors ranking for the most commonly used industry terms.

The core challenge was to identify and rank for high-value, niche, and intent-driven keywords that could put IS-T ahead in a competitive market, especially in the United States. The goal was not just to increase traffic but to attract relevant, conversion-ready users looking specifically for services in network design, operations management, and IT solutions.

Approach:

Citytech’s SEO experts were assigned to bring out operative search rankings for effective web traffic. We prepared and presented the objective right from the initial discussion. We did the verification, competitive analysis, and keyword research, and set up the Meta tags, content, and Header tags customization. After that, we started sharing on social media, blogging, press releases, and directory submissions.

Results:

The site is getting huge traffic and a good conversion rate. The search ranking with exclusive keywords related to information technology created a good site ranking. Thus, a good opportunity was drawn from the challenge.

Site URL: https://www.ajmandof.ae/en/

Target market: Citizens and residents of Ajman, UAE

Challenge

The Ajman Department of Finance needed to bridge the gap between its digital financial services and the people who rely on them the most, the citizens of Ajman. The objective extended beyond improving search rankings; the real challenge was to increase the actual usage of key online services such as:

• AjmanPay Wallet
• Supplier Registration
• Public–Private Partnership Registration
• Government financial gateways and payment portals

To achieve this, the strategy had to be hyper-local, trustworthy, and tailored specifically to the needs and search behavior of Ajman residents. Ranking for competitive keywords, both in English and Arabic, was essential to attracting the right audience. High-intent keywords included:

• “Ajman Finance Department”
• “AjmanPay mobile application”
• “Ajman public private partnerships”
• “Tawreed Ajman”
• “Financial gateway Ajman”
• “Supplier registration service Ajman gov”

The challenge was not only to rank for these terms but to drive citizens directly to the relevant online services and convert search interest into real service adoption.

Approach:
Citytech’s digital marketing team undertook a comprehensive and data-driven approach focused on relevance, precision, and measurable outcomes. The key activities included:

1. Digital Audit & Benchmarking

• Complete verification and audit of the website
• Competitive landscape analysis
• SEMrush benchmark setup for position tracking

2. Technical & On-Page Optimization

• Full tracking implementation via GTM and GA4
• In-depth keyword research covering both Arabic and English terms
• Custom meta tags, structured headers, and content enhancements
• Alignment of on-page content with user intent and search patterns

3. Content & Authority Building

• Regular blogging and content updates
• Social media promotion and strategic PR distribution
• Engagement with niche government platforms to build trust and authority

This multi-layered strategy ensured visibility across the right touchpoints while building credibility among local users.

Results:

The impact of the campaign was significant and measurable:

• Substantial increase in local traffic from Ajman Emirate
• Large rise in service-related inquiries and portal usage
• Remarkable improvement in CTR across priority pages
• Strong keyword ranking improvements, securing top positions on Google.ae for target searches
• Overall visibility reached its highest levels, reinforcing the platform as a trusted digital gateway for government financial services

Site URL: https://www.omandatapark.om/

Target market: Oman

Challenge

OmanDataPark.com is a Govt. undertaking Project in the Sultanate of Oman. The website catered to a particular niche segment of the audience in Oman. We had to undertake adequate research to reach that segment and create marketing campaigns accordingly. It was also challenging for us to improve the visibility of the given set of keywords because each of them was extremely competitive. A few of them were:

• Cloud services Oman
• Managed Security Services
• Data Centre Oman
• Information Security Services
• Colocation Hosting Services
• Oman Colocation Services
• Managed Cloud Provider in GCC
• Datacentre Oman
• Cloud providers in GCC
• Managed Service Providers in GCC
• Colocation in GCC
• Datacentre Muscat
• IT Managed Services
• IT Infrastructure Services
• Data Backup Service
• Managed Colocation Services
• Managed Colocation Hosting
• Colocation Hosting Providers
• ERP Cloud Services
• Managed Backup Service
• Dedicated server Oman
• Oman internal security service
• Oman data management
• Oman web hosting
• Web Hosting Oman

The list of keywords was long, and the client wanted all of them to rank in the top positions when the store was only a selling point for various big brands. So, we had to carry out detailed research for all keywords related to the niche directory.

Approach:

Citytech’s Digital Marketing team was assigned to produce a detailed research report so that every keyword gets positioned on the first page. The desired volume of traffic was regularly driven, and the conversion rate also increased considerably. We also carried out extensive competitive analysis and keyword research and set up custom meta-tags, content, and header tags. After that, we started social media sharing, blogging, and posting press releases for niche media engagement.

Results:

The site is now getting a huge volume of traffic, and its conversion rate has increased. Overall visibility built on Google.com.om searches is more than expected! The search ranking of keywords created a good site ranking. All target keywords are now showing on the first page of Google search results.

Site URL: https://www.USscProducts.com/

Type of site: : manufacturer of Athletic Field Marking Paints, Paint Striping Machines, Athletic Field Accessories, Traffic Paints, Marking Paints, Industrial Coatings, Protective Coatings, Specialty Custom Coatings, Architectural Paints, Concrete restoration coatings, Asphalt repair products, Janitorial cleaners disinfectants, Floor wax polishes, serving customers all over the world.
Target market: US

Challenge

The paint market in itself is too competitive. There are hundreds of big players already in the market; as a result it is quite difficult to outrank these players with an equally large volume of highly competitive keywords. Our challenge was to improve the visibility of the target pages against the use of keywords like Aerosol Marking Paint, Synthetic Turf Paints, Field Striping Machines, Field Painting Machines, Football Field Stencils, Green Grass Paint, College Logo Stencil for Grass, Utility Marking Paint, Soccer Field Paint, etc.

Assignment:

Citytech’s Digital Marketing team was assigned to produce a detailed research report so that every keyword gets positioned on the first search page. The desired volume of traffic was regularly driven and conversion rate also upped considerably. We also carried out extensive competitive analysis and keyword research and set up custom meta tags, content, and header tags. After that, we started social media sharing, blogging, and posting press releases for niche media engagement.

Results:

The site is now getting a huge volume of traffic and its conversion rate has incredibly increased. The overall visibility built on Google.com & Google.ca searches is as per expectation! The search ranking of keywords created a good site ranking. All target keywords are now showing on the first page of Google search results.

Site URL: https://www.kickmobiles.com/

Target market: USA and UK

Challenge

KICKmobiles, an established online retailer of smartphones and encrypted communication devices, was built on the nopCommerce platform but wasn’t utilizing its full potential. The website required a strategic revamp both in functionality and technical performance to support its growing global audience across the USA and UK.

The primary challenges included:

• Enhancing platform performance through custom plugin development
• Improving the overall shopping experience and checkout workflow
• Making the site more SEO-friendly to attract relevant, high-intent buyers
• Ranking for competitive, niche product keywords such as:
1. Blackphone 2
2. Silent Circle / Silent Phone / Silent Phone Licence
3. Silent Phone Ronin Code
4. Lumigon T3
5. Blackberry P9981 / Porsche Design P9981
6. Bittium Tough Phone 2
7. Latest Encrypted Phone
8. Privacy Enabled Phone

To succeed in a highly competitive technology segment, the website needed a performance-driven redesign backed by strong technical SEO.

Approach:

The critical work was to present the site’s existing reports and improve upon the search media rankings of the designated keywords. The redesign of the site was done keeping in mind the user-friendly nature of eCommerce websites that provide enhanced usability to customers and help in quick checkout and easy browsing of products.

Results:

The KICKmobiles site has seen a stark improvement with improved rankings of all the desired keywords, which are within the first 5 pages of search engines. The site has witnessed higher conversion rates from the targeted geographies and an increased sales graph. The overall visibility built on Google.com & Google.co.uk searches is huge, and the ranking of recommended keywords has achieved an incredible boost at the top of the search results pages.

Site URL: https://www.TheSurfboardWarehouse.com
Type of site: Surfing Board, Suite and Accessories Warehouse
Target market: US

Challenge

TheSurfboardWarehouse.com was a slightly unique website with a niche audience. We had to undertake research to identify them and strategize the marketing campaign accordingly. It was also challenging for us to improve the visibility of the given set of keywords because each of them was extremely competitive. The keywords were Online Surfboard Shop, Buy Firewire Surfboards, Surfboard Bags, Surfboard Bag, Surfboard Fins, Future Fins, Futures Fins, Buy FCS Fins Online, Surf Gear and Accessories, Surfboard Day Bag, Surfboard Travel Bag, FCS Fins, FCS II Fins, Prolite Surfboard Bags, Surfboard Leashes, etc. The list of keywords was terribly long and the client wanted all of them to rank on top positions when the store was only a reselling point for various big brands. So, we had to carry out good research for all keywords related to the niche directory.

Assignment:

Citytech’s digital marketing team was assigned to produce a detailed research report, so every keyword must get positioned on the first pages. The desired volume of traffic was regularly driven and conversion rate also upped considerably. We also carried out extensive competitive analysis and keyword research and set up custom meta tags, content, and header tags. After that, we started social media sharing, blogging, and posting press releases for niche media engagements.

Results:

The site is now getting a huge volume of traffic and its conversion rate has incredibly increased. Overall visibility built on Google.com & Google.ca searches is as per expectation! The search ranking of keywords has created a good site ranking. All target keywords are now showing on the first page of Google search

Site URL: https://www.khansaheb.ae/

Target market: UAE

Challenge

Khansaheb, one of the UAE’s most respected construction and facilities management companies, needed a digital presence that authentically reflected its long-standing legacy, values, and credibility. Built on Kentico CMS, the website had to:

• Showcase Khansaheb’s heritage and market reputation
• Communicate its diverse, integrated service offerings
• Deliver a modern, seamless user experience
• Support improved SEO visibility across the UAE

The challenge was to align an enterprise-level CMS build with a design and content structure capable of portraying Khansaheb’s brand strength while ensuring the site was fully optimized to rank competitively in a highly saturated regional market.

Approach:

Citytech’s main task was to develop a website that meets client requirements but was also able to deliver much more than that by capturing customer and investor attention alike. The website was supposed to project the rich history and integrity of the “Khansaheb” brand and depict the value and expertise it provides to developing projects throughout the UAE. Additionally, Citytech was tasked with the entire on-page SEO of the site, which meant working on the Page Title and Meta Description to improve the overall ‘Quality Score’ of all the pages as well as optimizing all the images by defining ‘Image Alt Texts’ and submitting image-sitemaps to get full visibility on Image Search results.

Results:

Since the entire development process of the website and post-implementation of the SEO strategies, the Khansaheb website has witnessed a stark improvement in rankings and visibility in searches. The overall visibility built on ‘Google.ae’ searches is huge, and the ranking of recommended keywords has achieved an incredible boost.

Site URL: https://www.OnlineMedicalSupply.com
Type of site: Medical and Surgical Equipment Store
Target market: US & Canada

Challenge

Gaining visibility by scoring the first rank on search results was the top priority of OnlineMedicalSupply.com. In order to achieve it, detailed research was carried out and it was found out that all their keywords were highly competitive. We designed a creative marketing strategy that was well researched and delivered the desired results to the expectations of the client, as all their keywords, such as Specialty Wound care store, medical supplies online, Tracheotomy Care store, Medical online store, Dental surgical supply store, Medical products online, Medline products for sale, syringes online, Afex incontinence, Arcus medical supplies, Medical equipment online, OTC medical supplies, etc. were gaining top positions.

Assignment:

We undertook to amplify the marketing campaign on the basis of our well-planned, measurable digital marketing strategy. Our digital marketing team was assigned to leverage promotional content, graphical content pieces, and various other content formats with a view to rank top on SERPs, drive traffic to the target web pages against specific key phrases, expand social reach, create buzz around their products and amplify engagement. In order to create a marketing campaign strategy, we had to carry out a research process, competitive analysis, and keyword research. We also set up a group of custom meta tags, content, and header tags.

Results:

The site is now getting a huge volume of traffic and its conversion rate has incredibly increased. Overall visibility built on Google.com & Google.ca searches is as per expectation! The search ranking of keywords created a good site ranking. All target keywords are now showing on the first page of Google search results.

Site URL: https://www.medicalsupplygroup.com/
Type of site: Medical and Surgical Equipment Store
Target market: US & Canada

Challenge

The client MedicalSupplyGroup.com was looking to score the top rank for a group of very rich and competitive search words. Securing top positions for those search words was difficult because each keyword had high volume competition and had competitors from already famous brands. In fact, the site was a supplier store where famous brands’ medical products were available for sale. In addition, their search terms were so generic that we needed a unique marketing strategy for both driving traffic and ranking those keywords, such as Specialty Wound care store, Diagnostics and Surgical Instruments, Orthopaedic Supplies and Equipment, Tracheotomy Care store, Buy Medichoice, Orthopaedic supply store, Pediasure medical supply, Laser surgical instruments, Wound dressing instruments, etc.

Assignment:

The digital marketing team at Citytech was assigned to create an effective marketing strategy so as to rank top on SERPs, drive traffic to their site, expand social outreach, and create buzz around their products. We prepared, planned, and delivered measurably on their expectations. We carried out a verification process, competitive analysis, and keyword research. Citytech further set up a group of custom Meta tags, content, and Header tags. After that, we started social media sharing, blogging, and creating press releases to leverage benefits in marketing campaigns and to increase engagement.

Results:

The site is now experiencing an inflow of huge traffic, improved ranking and better conversion rate like never before! The overall visibility built on Google.com & Google.ca searches was excellent and the ranking of keywords was fairly well. All the target Keywords got listed on the first page of Google search results, as desired.

Site URL: https://coveryourwall.co.uk/

Type of site: : DIY website for Home Décor
Target market: UK & Ireland

Challenge

In today’s highly competitive market, reaching out to the target audience is a real challenge, and driving them to the intended website is even more challenging! This is why personalized and well-curated digital marketing methods work well. Cover Your Wall is a web store that wants optimization of rich and “exactly matching” competitive keyword searches for their products, like Supaglypta Wallpaper, Anaglypta Armadillo, Wallrock Fibreliners, Anaglypta Wallpaper, Armadillo Contract, etc. Additionally, we strategized to make these the top-listed key terms to drive targeted traffic from UK-based locations. We carried out detailed research on every keyword related to network design, operation management, and information to curate the required strategy.

Approach:

Our digital marketing experts were assigned to bring out the operational search ranking for driving quality traffic. We prepared and presented the objective right from the initial discussion. We carried out a verification process, competitive analysis, and keyword research, and set up custom Meta tags, content, and Header tags. After that, we started social sharing, blogging, and press releases along with engagement in niche websites and social media platforms.

Results:

The site is now receiving a huge volume of traffic, and the conversion rate has noticeably improved. It has increased from a mere 1% to 6%! The overall visibility built on Google.co.uk searches is huge, and the ranking of recommended keywords has achieved an incredible boost.

Site URL: https://www.wallmounted-electricfires.co.uk/ (Now TruFlame)

Type of site: : Electric Fireplaces

Target market: UK

Challenge

In today’s highly competitive marketplace, reaching out to the target audience is a real challenge, and driving them to the website is even more challenging. That’s why a personalized digital marketing method is strongly recommended. It is no exception for the Electric Fireplaces marketplace, too! ‘Wallmounted-Electricfires’ is a similar website, that wanted optimization of very rich and ‘exact matching’ competitive keyword searches for their products, such as The Electric Fire Store, Electric Fires, Electric Fire Store, Electric Fire Stockists Near Me, Wall Mounted Electric Fire Store, Electric Fire, Electric Fire Retailers Near Me, Electric Fire Shop Near Me, Electric Fire Shop Stoke-On-Trent, Electric Fireplace, Fireplace Shops Near Me, Best Electric Fire, Best Electric Fireplace UK, Best Electric Fires, Black Electric Fires, Buy Electric Fire, Buy Electric Fireplace, Buy Electric Fires, Closest Fires, Contemporary Electric Fireplace, Corner Electric Fires, Dimplex Fireplace, etc. We, therefore, crafted strategies to make the keywords rank top on search results and drive good traffic from UK-based locations only. We carried out detailed research on every keyword related to network design, operation management, and information technology.

Assignment:

Our Digital Marketing experts were assigned to bring out operational search rankings for driving quality traffic. We prepared and presented the objective of the campaign in the initial discussion. We carried out a verification process, competitive analysis, and keyword research, and set up custom Meta tags, content, and Header tags. After that, we started social media sharing, blogging, and press releases, along with building engagement in niche websites.

Results:

The site is now receiving a huge volume of traffic, and the conversion rate has noticeably improved. The overall visibility built on Google.co.uk searches is huge! The ranking of recommended keywords has achieved an incredible boost.

Site URL: https://www.foreverredwood.com/

Type of job: : Organic SEO for eCommerce site
Target market: USA and Global

Challenge

Forever Redwood had a PPC program in place and was not going to do away with the PPC program and associated costs and move forward with organic SEO instead. The competition for keywords like Arched Pergola, Redwood Chairs, and Redwood Tables.

Approach:

As soon as Citytech got the project, Citytech drafted a Benchmark Report and Citytech’s Senior SEO Consultants started work on the ‘meta tags’, ‘image tags’, ‘Header tag optimization’, and ‘XML site map submission’ to Google. The client was very happy with the PPC campaign results. Eventually, they hired Citytech and proposed that they also take care of social media sharing, Blogs and article postings, Press Releases, and content sharing through PPT via Slideshare.

Results:

Searching the competitive keywords now pulls up the site on Google, Yahoo, and Bing’s first page of search results.

• Improved Google rankings. Most searched Keywords like ‘Outdoor Furniture’, ‘redwood furniture’, ‘Patio Furniture’ etc. are at the top of the search results pages.
• Increased traffic on the site
• Boost in sales by organic search

Site URL: https://pickeringappliances.ca/ (Now https://quickpartsdepot.ca/)

Target market: CA and USA

Challenge

Citytech got this job to raise awareness of the Pickering store nationally in CA & US. The most competitive keywords were Barbecue replacement parts, Power-wheel replacement parts, water filter replacement parts, Air filter replacement parts, and more.

Approach:

As per the requirement, we prepared the benchmark reports right away. After that, we started On-Page Optimization techniques like meta tags, image tags, header tags customization, Social media sharing, creating guest blogs, Press releases, etc., with niche local seo.

Results:

The site has good traffic now as the keyword searches pull up the site on the first page of Google (both CA & US), Yahoo, and Bing search results.

Site URL: www.sterlingsleep.com

Target market: USA and Global

Challenge

Sterling Sleep Systems approached Citytech after facing persistent challenges with their previous SEO service provider. Despite competitive products and strong industry presence, the website struggled to rank for high-intent search terms and was unable to generate relevant traffic or meaningful conversions. The core challenge lay in the extremely competitive nature of their target keywords, such as:

• “Bed System” — 465,000,000 competing results
• Bed Components” — 96,300,000 competing results
• Additional keywords like “Replacement bed cover systems,” “Sustainable mattress,” “Softside waveless mattress,” and others, each with intense global competition on Google.

Securing visibility for these keywords on Google.com and other search engines was crucial to unlocking the brand’s growth potential.

Approach:

For this project, Citytech’s SEO experts prepared and presented the benchmark report right at the time of the initial discussion. We then verified and did the competitive analysis of the keywords and set up Meta tags, content, and Header tags. After that, we started social media sharing, directory submission, blogging, drafting press releases, etc.

Results:

The site got a huge boost in sales and traffic after availing of Citytech’s SEO services. The client was very impressed and happy with the results, as all the competitive keyword searches are now listed on sites like Google, Yahoo, and Bing’s first page of results.

Site URL: www.sterlingsleephospitality.com

Target market: USA and Global

Challenge

Sterling Sleep Hospitality, a returning Citytech client, needed to strengthen its digital presence in a highly competitive and niche industry – hotel bedding and hospitality-grade mattress solutions. The challenge was to rank for high-competition, purchase-intent keywords often dominated by established suppliers and manufacturers.

Critical keywords included:

• “hotel mattress supply”
• “cameo mattresses”
• “hotel bed supply”
• “silver lining mattress”
• “hotel beds and supplies”

The goal was not only to improve rankings but to ensure that global hotel chains, procurement teams, and hospitality buyers could easily discover and engage with Sterling Sleep’s products.

Approach:

As per the requirement, we prepared the benchmark reports right away. After that, we started On-Page Optimization techniques like meta tags, image tags, header tags customization, Social media sharing, creating Guest-Blogs, Press releases, etc., with directory submission.

Results:

Significant improvement in keyword rankings, with core target phrases achieving first-page visibility on Google, Yahoo, and Bing. Strengthened search presence along with enhanced brand visibility across global hotel procurement audiences.