A Digital Experience Platform or DXP is an integrated set of technologies based on a common platform looking to meet the demands of companies undergoing digital transformation. Kentico has recently launched the Kentico Xperience 13 that is leading the future of digital experience platforms. The latest version of the Kentico 13 DXP is packed with a host of features and functionalities for marketers and developers, alike. With the rising market competition, Kentico 13 effectively accelerates digital communication for worldwide businesses.

Let’s find out why Kentico Xperience 13 is so popular and used worldwide:

  • .NET Core Support – A future-proof web framework

.NET Core is touted to be the next generation technology by Microsoft developed as an open-source project widely supported by a community for web development. Kentico’s adoption of the ASP.NET Core MVC framework for Kentico Xperience 13 has provided increased control over code and simplified the deployment process for the developers. It further allows developers to develop apps and websites leveraging modern technology. Marketers, on the other hand, are raving about the faster page load speed and site performance that the ASP.NET MVC platform provides. 

  • Marketing automation

Marketing automation in Kentico Xperience 13 streamlines communication, improves marketing performance and increases customer engagement. It is an easy-to-use, non-fussy, and built-in marketing tool that provides marketers the extended ability to build automated workflows through a simple drag and drop interface. The automation process along with the creation and saving of templates will simplify routine work and allow marketers to focus on key marketing strategies and campaigns. The introduction of time-based triggers and out-of-the-box templates like notifications for shopping cart abandonment etc. helps marketers to streamline customer communication and create stronger brand connections.

  • Reusable content

With the implementation of the Kentico Xperience 13 reusable content feature, editors can save considerable time that is spent on creating pages, sections, and more by reusing existing content. Eliminating unnecessary content duplication and updating content simultaneously in multiple places, saves valuable time. Marketers can use existing content easily thereby also reducing the dependency on developers and saving their time on the project. Marketers can now easily create page elements, pages, entire categories, and parts of a website by reusing the existing content. This also means faster dissemination and up-to-date information to all customer segments.

  • Platform enhancements

Kentico Xperience 13 comes with a complete feature set for the MVC development model – Dynamic Routing, Page Builder, Search, and many more to boost productivity. This feature set provides unique customer insights and also enables the analysis of the website performance effortlessly. Marketers can also perform various activities from the Xperience 13 platform – such as running campaigns, send newsletters, consents, or perform custom activities. It also helps developers to implement rich text editing in widgets or code the selectors and enables them to use out-of-the-box widgets or page types. For customers, it provides a comprehensive search option on the website that is much faster. 

  • Integration with voice assistants

The further development comes in the way of integration of Kentico Xperience 13 with leading voice assistants like Google Home and Amazon’s Alexa that allows users to control the administrative interface. Kentico Xperience 13 now comes with KEVIN that is the code name given to the Kentico Xperience integration with Amazon Alexa and Google Home. This makes the technology accessible to disabled people or simply those who prefer voice instructions to control the administrative interface instead of typing. The voice assistant is completely extensible that allows users to speak in their native language and define the customer’s commands.

  • Kentico Toolkit for third-party platforms

The Kentico Toolkit allows integration with third-party platforms like CRMs and SiteImprove that not only speeds up development but also empowers marketers. It further conducts constant health check-ups and performance auditing of your site. By conducting constant checks of your Kentico Xperience site daily and weekly, this is an excellent tool to maintain and improve your site and make it more accessible to users. 

While Portal Engine and ASPX are old technologies, Kentico has completely redefined itself with MVC. MVC is a lightweight platform that doesn’t require much developer assistance from content admins. Kentico has further added support for configuring URLs’ format on multilingual sites using the content tree-based routing mode. 

If your website is outdated, now is the perfect time to go for the DXP solution provided by Kentico Xperience 13. Leverage the capabilities of Citytech Software to successfully upgrade to Kentico Xperience 13 from your existing site. Citytech is a Kentico Gold Partner, and our certified Kentico developers can give a fresh new look to your website along with upgrades to the most current release of Kentico.

To adopt Kentico Xperience 13 as your DXP, visit https://www.citytechcorp.com/technology/upgrading-kentico/