As of January 2022, there are 3.96 billion total social media users across all platforms.

Social media marketing for businesses is no longer optional. It is imperative to reach your customers, gain valuable insights, and increase brand recall. If you’re not leveraging social media marketing as part of your digital marketing strategy, you’re missing out on a quick, effective, and inexpensive medium of advertising. It allows marketers to connect and engage with customers on Facebook, Instagram, LinkedIn, Youtube, and new-age platforms like TikTok.

It doesn’t matter if you run a small business or are managing a large multinational – social media is more than a passing trend, it is an essential part of your marketing strategy. To ace social media marketing, start with a solid content marketing plan that is designed to achieve your specific campaign goals.

Let’s look at the benefits your business can gain from a robust social media marketing strategy:

Increase brand awareness

In Q1 2021, marketers spent 60% more on Facebook and Instagram ads versus Q1 2020.

Social media platforms like Facebook, Instagram, and Twitter are natural places to meet new customers through highly targeted advertising. Social media improves the visibility of your brand considerably, helping customers find your business and services. It’s an inexpensive medium, that produces a high ROI. 

Create relevant content of videos, images, and reels, that customers of your niche can engage with while breaking all the other noise. A content strategy has to be carefully thought out and executed for successful brand awareness.

Be authentic

Social media is a great leveller – even big corporate giants have to humanize their brand and build authenticity to reach consumers. Your profile, captions, and posts should form an approachable persona that customers can trust and familiarize themselves with. This makes interactions easier and helps customers in approaching your brand successfully. 

Followers today want to see the real, authentic face behind the brand and not the usual jargon. Authenticity builds trust and drives better business opportunities.

Generate leads

Social media offers an easy way for potential customers to interact with your brand. Create engagement within your target industry with interesting videos, images, posts, news, tweets, etc. Lead generation is an important aspect of social media marketing and many platforms offer specific targeting options to get leads for your business. 

These strategies are useful in building credibility with the public as well as turning them into potential leads. 

Build engagement

Posting quality content consistently that is of use to your consumers is an excellent way to build engagement with your audience. Encourage them to comment on your posts and engage with your posts through other methods like subscribing, sharing, or liking your work. 

Social media channels are constantly evolving and changing their algorithm to encourage better reach and engagement with viewers. Play with the new avenues, explore the new trends and encourage conversations with your audience to stay relevant.

Increase website traffic

The use of creative CTAs, images, and videos, in your social media posts act as an excellent medium for directing users to your website. On Instagram, for example, you can put short teasers for videos, BTS images, and article content, and then direct followers to read the full article from the “Link in Bio” directing them to the website. 

Participate in conversations about your industry topics that can use your expertise and interact with users on all the platforms. Post useful links to your website, whenever relevant.

Boost sales

Social media is a marketing platform that can help you grow considerably without spending heavily. As these platforms continue to thrive and the consumers grow, they will become an important tool for product search and eCommerce. 

Develop a content strategy to align your sales goals and make social media platforms as reliable partners for augmenting your revenue. Social media affects the decision-making of the audience and can compel them to buy products and services.

Provide customer support

With brands being approachable on social media, customers expect that their grievances will be addressed in real-time and they’ll get instant solutions to their problems. Social media can act as an auxiliary support medium for your brand in conjunction with other channels like emails, chat, etc.

Social customer care support can help provide excellent customer service if used judiciously. Several tools in the market can help you handle incoming messages, email, live chat, etc.

Additional benefits of social media marketing include:

  • Learn more about your customer demography
  • Gather key brand perception
  • Keep an eye on your competitors
  • Accurate reporting and analytics

Social media marketing is crucial for businesses and produces high dividends. It can be a bit intimidating in the beginning, but once you get the basics rights it can be a highly rewarding platform.

If you’re looking to ace social media marketing, but don’t know where to get started, we can help you. Contact Citytech Software