Site URL: https://www.medicalsupplygroup.com/
Type of site: Medical and Surgical Equipment Store
Target market: US & Canada
Challenge
The client MedicalSupplyGroup.com was looking to score the top rank for a group of very rich and competitive search words. Securing top positions for those search words was difficult because each keyword had high volume competition and had competitors from already famous brands. In fact, the site was a supplier store where famous brands’ medical products were available for sale. In addition, their search terms were so generic that we needed a unique marketing strategy for both driving traffic and ranking those keywords, such as Specialty Wound care store, Diagnostics and Surgical Instruments, Orthopaedic Supplies and Equipment, Tracheotomy Care store, Buy Medichoice, Orthopaedic supply store, Pediasure medical supply, Laser surgical instruments, Wound dressing instruments, etc.
Assignment:
The digital marketing team at Citytech was assigned to create an effective marketing strategy so as to rank top on SERPs, drive traffic to their site, expand social outreach, and create buzz around their products. We prepared, planned, and delivered measurably on their expectations. We carried out a verification process, competitive analysis, and keyword research. Citytech further set up a group of custom Meta tags, content, and Header tags. After that, we started social media sharing, blogging, and creating press releases to leverage benefits in marketing campaigns and to increase engagement.
Results:
The site is now experiencing an inflow of huge traffic, improved ranking and better conversion rate like never before! The overall visibility built on Google.com & Google.ca searches was excellent and the ranking of keywords was fairly well. All the target Keywords got listed on the first page of Google search results, as desired.