Site URL: https://www.TheSurfboardWarehouse.com
Type of site: Surfing Board, Suite and Accessories Warehouse
Target market: US
Challenge
TheSurfboardWarehouse.com was a slightly unique website with a niche audience. We had to undertake research to identify them and strategize the marketing campaign accordingly. It was also challenging for us to improve the visibility of the given set of keywords because each of them was extremely competitive. The keywords were Online Surfboard Shop, Buy Firewire Surfboards, Surfboard Bags, Surfboard Bag, Surfboard Fins, Future Fins, Futures Fins, Buy FCS Fins Online, Surf Gear and Accessories, Surfboard Day Bag, Surfboard Travel Bag, FCS Fins, FCS II Fins, Prolite Surfboard Bags, Surfboard Leashes, etc. The list of keywords was terribly long and the client wanted all of them to rank on top positions when the store was only a reselling point for various big brands. So, we had to carry out good research for all keywords related to the niche directory.
Assignment:
Citytech’s digital marketing team was assigned to produce a detailed research report, so every keyword must get positioned on the first pages. The desired volume of traffic was regularly driven and conversion rate also upped considerably. We also carried out extensive competitive analysis and keyword research and set up custom meta tags, content, and header tags. After that, we started social media sharing, blogging, and posting press releases for niche media engagements.
Results:
The site is now getting a huge volume of traffic and its conversion rate has incredibly increased. Overall visibility built on Google.com & Google.ca searches is as per expectation! The search ranking of keywords has created a good site ranking. All target keywords are now showing on the first page of Google search