Digital Marketing Success Stories

Citytech has over the years, undertaken the responsibility of maintaining the SEO rankings of several websites through all the search algorithm changes and updates. The SEO rankings of an eCommerce website play a critical role in its overall success. In today’s competitive world, SEO is the most fruitful as well as a cost-effective method to attract potential customers to the site. The eCommerce business is primarily dependent on providing a fluid user-experience by grabbing eyeballs. Having worked on the SEO rankings of various eCommerce websites globally, Citytech has tremendous digital marketing experience.

Our portfolio bears testament to our strong Search Engine Optimization expertise and capabilities.


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SEO for KICKmobiles

SEO for KICKmobiles
Site URL: https://www.kickmobiles.com/
Job Description: Revamping the entire site and boosting SEO rankings
Target Market: USA and UK

Challenge

Developed on the powerful eCommerce platform of nopCommerce, the KICKmobiles website required revamping to perfectly leverage the platform by unleashing its full potential. Citytech got to the job immediately and worked on developing the necessary plugins and shopping-cart enhancements to improve the productivity and functionality of the eCommerce website. The redesigning of the site was done to maintain and develop it as an SEO-friendly site to increase sales and attract relevant customers to the site. The competitive keywords included Blackphone 2, Silent Circle, Silent Phone, Silent Phone Licence, Silent Phone Ronin Code, Lumigon T3, Blackberry P9981, Porsche Design P9981, Bittium Tough Phone 2, Latest Encrypted Phone, Privacy Enabled Phone.

Assignment:

The critical work was to present the site’s existing reports and improve upon the search media rankings of the designated keywords. The redesigning of the site was done keeping in mind the user-friendly nature of eCommerce websites that provide enhanced usability to customers and helps in quick checkout and easy browsing of products.

Results:

The KICKmobiles site has seen stark improvement with improved rankings of all the desired keywords, that are within the first 5 pages of search engines. The site has witnessed higher conversion rates from the targeted geographies and increased sales graph. The overall visibility built on Google.com & Google.co.uk searches is huge, and the ranking of recommended keywords has achieved an incredible boost.

Website Development and SEO for Khansaheb

SEO for Khansaheb
Site URL: https://www.khansaheb.ae/
Job Description: Redesigning the entire site and boosting SEO rankings
Target Market: UAE

Challenge

Developed on the powerful Kentico CMS, Khansaheb required a website that could perfectly depict its legacy and the values that represent the brand in the UAE market. Providing a range of integrated services and exceptional customer satisfaction with each project, Khansaheb wanted a website that would mirror the same ethos. Citytech understood the requirements and crafted a website on Kentico that delivered exactly what was asked for while leveraging the strong brand name and business acumen. The development of the site was done to make it more SEO-friendly and for higher search media rankings in the targeted geography.

Assignment:

Citytech’s main task was to develop a website that meets client requirements but was also able to deliver much more than that by capturing customer and investor attention alike. The website was supposed to project the rich history and integrity of the “Khansaheb” brand, clearly depict the value and expertise it provides to developing projects throughout the UAE. Additionally, Citytech was tasked with the entire on-page SEO of the site, which meant working on the Page Title and Meta Description to improve the overall ‘Quality Score’ of all the pages as well as Optimization of all the images by defining ‘Image Alt Texts’ and submitting image-sitemaps to get full visibility on Image Search results.

Results:

Since the entire development process of the website and post-implementation of the SEO strategies, the Khansaheb website has witnessed stark improvement in rankings and visibility in searches. The overall visibility built on ‘Google.ae’ searches are huge, and the ranking of recommended keywords has achieved an incredible boost.

Digital Marketing for Cover Your Wall

Cover Your Wall
Site URL: https://www.CoverYourWall.co.uk/
Type of site: DIY website for Home Décor.
Target market: UK & Ireland

Challenge

In today’s highly competitive market, reaching out to the target audience is a real challenge, and driving them to the intended website even more challenging! This is why personalized and well-curated digital marketing methods work well. Cover Your Wall is a web store that wanted optimization of rich and “exactly matching” competitive keyword searches for their products, like Supaglypta wallpaper, Anaglypta armadillo, Wallrock Fibreliners, Anaglypta Wallpaper, Armadillo Contract, etc. Additionally, we strategized to make these the top listed key terms to drive targeted traffic from UK-based locations. We carried out detailed research on every keyword related to network design, operation management and information to curate the require strategy.

Assignment:

Our digital marketing experts were assigned to bring out the operational search ranking for driving quality traffic. We prepared and presented the objective right from the initial discussion. We carried out a verification process, competitive analysis, and keyword research and set up custom Meta tags, content, and Header tags. After that, we started social sharing, blogging, press releases along with engagement in niche websites, and social media platform.

Results:

The site is now receiving a huge volume of traffic, and the conversion rate has noticeably improved. It has increased from a mere 1% to 6%! The overall visibility built on Google.co.uk searches is huge, and the ranking of recommended keywords has achieved an incredible boost.

Organic SEO for Medical Supply Group

Medical Supply Group
Site URL: https://www.medicalsupplygroup.com/
Type of site: Medical and Surgical Equipment Store
Target market: US & Canada

Challenge

The client MedicalSupplyGroup.com was looking to score the top rank for a group of very rich and competitive search words. Securing top positions for those search words was difficult because each keyword had high volume competition and had competitors from already famous brands. In fact, the site was a supplier store where famous brands’ medical products were available for sale. In addition, their search terms were so generic that we needed a unique marketing strategy for both driving traffic and ranking those keywords, such as Specialty Wound care store, Diagnostics and Surgical Instruments, Orthopaedic Supplies and Equipment, Tracheotomy Care store, Buy Medichoice, Orthopaedic supply store, Pediasure medical supply, Laser surgical instruments, Wound dressing instruments, etc.

Assignment:

The digital marketing team at Citytech was assigned to create an effective marketing strategy so as to rank top on SERPs, drive traffic to their site, expand social outreach, and create buzz around their products. We prepared, planned, and delivered measurably on their expectations. We carried out a verification process, competitive analysis, and keyword research. Citytech further set up a group of custom Meta tags, content, and Header tags. After that, we started social media sharing, blogging, and creating press releases to leverage benefits in marketing campaigns and to increase engagement.

Results:

The site is now experiencing an inflow of huge traffic, improved ranking and better conversion rate like never before! The overall visibility built on Google.com & Google.ca searches was excellent and the ranking of keywords was fairly well. All the target Keywords got listed on the first page of Google search results, as desired.

Organic SEO for Online Medical Supply

Online Medical Supply
Site URL: https://www.OnlineMedicalSupply.com
Type of site: Medical and Surgical Equipment Store
Target market: US & Canada

Challenge

Gaining visibility by scoring the first rank on search results was the top priority of OnlineMedicalSupply.com. In order to achieve it, detailed research was carried out and it was found out that all their keywords were highly competitive. We designed a creative marketing strategy that was well researched and delivered the desired results to the expectations of the client, as all their keywords, such as Specialty Wound care store, medical supplies online, Tracheotomy Care store, Medical online store, Dental surgical supply store, Medical products online, Medline products for sale, syringes online, Afex incontinence, Arcus medical supplies, Medical equipment online, OTC medical supplies, etc. were gaining top positions.

Assignment:

We undertook to amplify the marketing campaign on the basis of our well-planned, measurable digital marketing strategy. Our digital marketing team was assigned to leverage promotional content, graphical content pieces, and various other content formats with a view to rank top on SERPs, drive traffic to the target web pages against specific key phrases, expand social reach, create buzz around their products and amplify engagement. In order to create a marketing campaign strategy, we had to carry out a research process, competitive analysis, and keyword research. We also set up a group of custom meta tags, content, and header tags.

Results:

The site is now getting a huge volume of traffic and its conversion rate has incredibly increased. Overall visibility built on Google.com & Google.ca searches is as per expectation! The search ranking of keywords created a good site ranking. All target keywords are now showing on the first page of Google search results.

Digital Marketing and PPC Campaign for The Surfboard Warehouse

Surfboard Warehouse
Site URL: https://www.TheSurfboardWarehouse.com
Type of site: Surfing Board, Suite and Accessories Warehouse
Target market: US

Challenge

TheSurfboardWarehouse.com was a slightly unique website with a niche audience. We had to undertake research to identify them and strategize the marketing campaign accordingly. It was also challenging for us to improve the visibility of the given set of keywords because each of them was extremely competitive. The keywords were Online Surfboard Shop, Buy Firewire Surfboards, Surfboard Bags, Surfboard Bag, Surfboard Fins, Future Fins, Futures Fins, Buy FCS Fins Online, Surf Gear and Accessories, Surfboard Day Bag, Surfboard Travel Bag, FCS Fins, FCS II Fins, Prolite Surfboard Bags, Surfboard Leashes, etc. The list of keywords was terribly long and the client wanted all of them to rank on top positions when the store was only a reselling point for various big brands. So, we had to carry out good research for all keywords related to the niche directory.

Assignment:

Citytech’s digital marketing team was assigned to produce a detailed research report, so every keyword must get positioned on the first pages. The desired volume of traffic was regularly driven and conversion rate also upped considerably. We also carried out extensive competitive analysis and keyword research and set up custom meta tags, content, and header tags. After that, we started social media sharing, blogging, and posting press releases for niche media engagements.

Results:

The site is now getting a huge volume of traffic and its conversion rate has incredibly increased. Overall visibility built on Google.com & Google.ca searches is as per expectation! The search ranking of keywords has created a good site ranking. All target keywords are now showing on the first page of Google search results.
The Surfboard Warehouse

Organic SEO for USSC Products

USSC
Site URL: https://www.USscProducts.com/
Type of site: : manufacturer of Athletic Field Marking Paints, Paint Striping Machines, Athletic Field Accessories, Traffic Paints, Marking Paints, Industrial Coatings, Protective Coatings, Specialty Custom Coatings, Architectural Paints, Concrete restoration coatings, Asphalt repair products, Janitorial cleaners disinfectants, Floor wax polishes, serving customers all over the world.
Target market: US

Challenge

The paint market in itself is too competitive. There are hundreds of big players already in the market; as a result it is quite difficult to outrank these players with an equally large volume of highly competitive keywords. Our challenge was to improve the visibility of the target pages against the use of keywords like Aerosol Marking Paint, Synthetic Turf Paints, Field Striping Machines, Field Painting Machines, Football Field Stencils, Green Grass Paint, College Logo Stencil for Grass, Utility Marking Paint, Soccer Field Paint, etc.

Assignment:

Citytech’s Digital Marketing team was assigned to produce a detailed research report so that every keyword gets positioned on the first search page. The desired volume of traffic was regularly driven and conversion rate also upped considerably. We also carried out extensive competitive analysis and keyword research and set up custom meta tags, content, and header tags. After that, we started social media sharing, blogging, and posting press releases for niche media engagement.

Results:

The site is now getting a huge volume of traffic and its conversion rate has incredibly increased. The overall visibility built on Google.com & Google.ca searches is as per expectation! The search ranking of keywords created a good site ranking. All target keywords are now showing on the first page of Google search results.

Digital Marketing and PPC Campaign for Wallmounted Electricfires

Wallmounted Electricfires

Site URL: https://www.Wallmounted-Electricfires.co.uk/
Type of site: Electric Fireplaces
Target market: UK

Challenge

In today’s highly competitive marketplace, reaching out to the target audience is a real challenge, and driving them to the website is even more challenging. That’s why personalized digital marketing method is strongly recommended. It is no exception for the Electric Fireplaces marketplace too! ‘Wallmounted-Electricfires’ is a similar website, that wanted optimization of very rich and ‘exact matching’ competitive keyword searches for their products, such as The Electric Fire Store, Electric Fires, Electric Fire Store, Electric Fire Stockists Near Me, Wall Mounted Electric Fire Store, Electric Fire, Electric Fire Retailers Near Me, Electric Fire Shop Near Me, Electric Fire Shop Stoke-On-Trent, Electric Fireplace, Fireplace Shops Near Me, Best Electric Fire, Best Electric Fireplace UK, Best Electric Fires, Black Electric Fires, Buy Electric Fire, Buy Electric Fireplace, Buy Electric Fires, Closest Fires, Contemporary Electric Fireplace, Corner Electric Fires, Dimplex Fireplace, etc. We, therefore, crafted strategies to make the keywords rank top on search results and drive good traffic from UK-based locations only. We carried out detailed research on every keyword related to network design, operation management, and information technology.

Assignment:

Our Digital Marketing experts were assigned to bring out operational search rankings for driving quality traffic. We prepared and presented the objective of the campaign in the initial discussion. We carried out a verification process, competitive analysis, and keyword research and set up custom Meta tags, content, and Header tags. After that, we started social media sharing, blogging, press releases along with building engagement in niche websites.

Results:

The site is now receiving a huge volume of traffic and conversion rate has noticeably improved. The overall visibility built on Google.co.uk searches is huge! The ranking of recommended keywords has achieved an incredible boost.
Wallmounted Electricfires

Digital Marketing for Oman Data Park

Oman Data Park
Site URL: https://www.OmanDataPark.com/
Type of site: Data Center and Colocation Services.
Target market: Oman

Challenge

OmanDataPark.com is a Govt. undertaking Project in the ‘Sultanate of Oman’. The website catered to a particular niche segment of the audience in Oman. We had to undertake adequate research to reach that segment and created marketing campaigns accordingly. It was also challenging for us to improve the visibility of the given set of keywords because each of them was extremely competitive. Few of them were Managed Security Services, Data Centre Services, Information Security Services, Colocation Hosting Services, Oman Colocation Service, Managed Cloud Provider in GCC, Datacentre Oman, Cloud providers in GCC, Managed Service Providers in GCC, Colocation in GCC, Datacentre Muscat, Virtual Private Server, IT Managed Services, IT Infrastructure Services, Data Backup Service, Managed Colocation Services, Managed Colocation Hosting, Colocation Hosting Providers, ERP Cloud Services, Managed Backup Service, Dedicated server Oman, Oman internal security service, Oman data management, Oman web hosting, Web Hosting Oman, etc. The list of keywords was long and the client wanted all of them to rank on top positions when the store was only a reselling point of various big brands. So, we had to carry out detailed research for all keywords related to the niche directory.

Assignment:

Citytech’s Digital Marketing team was assigned to produce a detailed research report so that every keyword gets positioned on the first page. The desired volume of traffic was regularly driven and conversion rate also upped considerably. We also carried out extensive competitive analysis and keyword research and set up custom meta-tags, content, and header tags. After that, we started social media sharing, blogging, and posting press releases for niche media engagement.

Results:

The site is now getting a huge volume of traffic and its conversion rate has incredibly increased. Overall visibility built on Google.com.om searches is more than expected! The search ranking of keywords created a good site ranking. All target keywords are now showing on the first page of Google search results.

Digital Marketing for Foreverredwood

foreverredwood
Site URL: www.foreverredwood.com
Type of job: Organic SEO for eCommerce site
Target market: USA and Global

Challenge

Forever Redwood had a PPC program in place and was not very happy with the PPC campaign results. Eventually, they hired Citytech and proposed that they’ll do away with the PPC program and associated costs and move forward with organic SEO instead. The competition of the keywords was intense for their keywords like Arched Pergola, Redwood chairs, Redwood Tables.

Assignment:

As soon as Citytech got the project, Citytech drafted a Benchmark Report and Citytech’s Senior SEO Consultants started work on the ‘meta tags’, ‘image tags’, ‘Header tag optimization’, ‘XML site map submission’ to Google. They also took care of social media sharing, Blogs and article postings, Press Releases, and content sharing through PPT via slide share.

Results:

Searching the competitive keywords now pulls up the site on Google, Yahoo, and Bing’s first page of search results.

  • Improved Google rankings
  • Increased traffic on the site
  • Boost of sales by organic search

Organic SEO for Sterling Sleep

sterling-organic
Site name: www.sterlingsleep.com
Type of job: Organic SEO for eCommerce site
Target market: USA and Global

Challenge

When Citytech undertook this job, the client had a different SEO service provider and was struggling to get the site on Google ranking and attracting the relevant traffic. Ultimately they dismissed the service provider and hired Citytech for the job. The keyword competition in keywords like Bed System (465,000,000 competition in Google), Bed Components (96,300,000 competition on Google), and many more like Replacement bed cover systems, Sustainable mattress, softside waveless mattress and so on are all very highly competitive keywords on Google.com.

Assignment

For this project, Citytech’s SEO experts prepared and presented the benchmark report right at the time of the initial discussion. We then verified and did the competitive analysis of the keywords and set up Meta tags, content, and Header tags. After that we started social media sharing, directory submission, blogging, drafting Press releases, etc.

Results

The site got a huge boost in sales and traffic after availing Citytech’s SEO services. The client was very impressed and happy with the results as all the competitive keyword searches now list on sites like Google, Yahoo, and Bing’s first page of results.

Organic SEO for Sterling Sleep Hospitality

sterling-hospitality-organic

Site name: www.sterlingsleephospitality.com
Type of job: Organic SEO for eCommerce site
Target market: USA and Global

Challenge

Citytech got this job as repeat business from the same client as Sterling Sleep. The key competition keywords were like hotel mattress supply, cameo mattresses, hotel bed supply, silver lining mattress, hotel beds, and supplies.

Assignment

As per the requirement, we prepared the benchmark reports right away. After that, we started On-Page Optimization techniques like meta tags, image tags, header tags customization, Social media sharing, creating Blogs, Press releases, etc. with directory submission.

Results

The site has got good traffic now as the keyword searches pull up the site on the first page of Google, Yahoo, and Bing search results.

SEO for Paylite ®

paylite-organic

Site name: www.paylitehr.com
Type of job: SEO for Software product (Human resource management)
Target market: UAE

Challenge

When we undertook this project, this was a brand new site for HRMS software called Paylite. The site was initially poorly developed, so Citytech helped in the redesigning and development of the site with SEO in mind and turned it into an SEO friendly site. The site has been designed and developed for a Human resource management system software and the competitive keywords are Payroll Software, Appraisal Management System, HRMS, and Employee Self Service.

Assignment

Citytech’s skilled SEO team provided the benchmark reports to the Managing Directors as a first step. After that, we started with On-Page Optimization strategies like Meta tags, image tags, header tags customization, Social media sharing, Blogging, Press releases, etc. with directory submission.

Results

The site has got a huge increase in sales inquiries and traffic. The client is very happy with the results and has given Citytech’s SEO services rave reviews. All competitive keywords are on Google, Yahoo, and Bing’s first page of search results.

SEO for Phone unlocking Company

phone-unlocking-organic

Site name: www.theunlockingcompany.com
Type of job: SEO for Phone unlocking eCommerce site
Target market: Global

Challenge

When the client gave us the project, we found that there are 10,600,000 Phone unlocking sites on Google. So when we designed and developed the site, we were very attentive about SEO friendliness and had it as a top priority. All the keywords of the site are highly competitive as it was a brand new site.

Assignment

We started the On-Page Optimization by optimizing the meta tags, header tags, content writing, blogging, Press releases, etc.

Results

Keyword searches now list the site in Google searches with few keyword searches placing the site on Google’s first page of search results.

Digital Marketing and Paid Campaign for Target Sports USA

Organic SEO for Target Sports USA

Site Name: https://www.targetsportsusa.com
Type of Job: Organic SEO for eCommerce site

Target Market: USA

Challenge:

Target Sports USA is an online ammunition site. The major challenge they faced was the validation of the site for effective search rankings as Google does not support the authentication of ammunition organically. The biggest challenge was they wanted to get their site on Google ranking to attract traffic. We managed and kept an extensive work out on each keyword related to ammunition. Both the industry type and word search were unique and niche with authentication in mind. Finally we came up with a successful search ranking on Google.

Assignment:

For this project, the SEO experts of Citytech prepared and presented the objective right from the initial discussion. We did the verification, competitive analysis, and keyword research and set up the Meta tags, content, and Header tags customization and Google Authorship Markup. After that we started sharing on social media, directory submission, blogging, press releases, etc.

Results:

The site is now going through a successful turnover with good conversion rates. The Google search authentication could not obstruct the traffic rate anymore. Most of the keyword searches show the site on the first page of Google search results.

Organic SEO for IS&T Managed Services

Organic SEO for IS&T Managed Services

Site Name: https://www.is-t.net
Type of Job: Information Technology and Network Design

Target Market:USA and worldwide

Challenge:

In today’s competitive age of evolved Information Technology and network design market, Google is flooded with keyword searches related to IT and network operation. They wanted a unique keyword search for effective search ranking and good traffic. We researched every keyword related to network design, operation management, and information technology.

Assignment:

Citytech’s SEO experts were assigned to bring out operative search rankings for effective web traffic. We prepared and presented the objective right from the initial discussion. We did the verification, competitive analysis, and keyword research and set up the Meta tags, content, and Header tags customization. After that, we started sharing on social media, blogging, press releases along with directory submission.

Results:

The site is getting huge traffic and a good conversion rate. The search ranking with exclusive keywords related to information technology created a good site ranking. Thus, a good opportunity was drawn from the challenge.


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